PR Strategy Incubator
Strategy is about two things: Where to play and how to win. — Roger Martin, Harvard Business School
Deliverable
Game plan for where your brand or organization should play in the PR space, how to win, and ways to organize for success
What it Includes
Objectives, strategies, storytelling zones, executional direction and next steps
Applications
Recommendation for management
Budget request
Agency creative brief or RFP
Training on PR’s role and value
